PPC management is one of the most lucrative and effective ways to gain visibility for your business. Whether it be through Google Adword outreach or Yahoo! Search Marketing, this tactic can reach out to a wide range of potential customers. The article will explore how you can improve on your current marketing plan and optimise your campaign for maximum results.
The first thing to do when researching PPC is to create a spreadsheet and list all of the terms that you feel may generate a response. With this list you can then go on to investigate further which search terms are popular in your area, how many potential customers are there and who your competitors are. To find out more about your competitors simply add them into the search engine and compile a list of related sites e.g. forums, blogs etc.
When you have gone through this process you can then set up your campaign, this may seem like quite a daunting task but there are many different templates to work from and some companies offer PPC management services. In the case of Google they will guide you step by step with Adword’s Tutorial.
To begin, first create your account and select the option where it says reate an ad using an existing Google Account’. Once you are signed up to Adwords you will be able to create your first ad. To get the best results your headline needs to grab the reader’s attention and entice them to click through onto your website. This can be done by including keywords which are directly linked to your business e.g or sale’, ire’ etc. Although, keeping the same keywords in each ad may not be the most efficient way to market your business so it is important to test different combinations of keywords and alter them accordingly.
It is also important to include a strong call to action which will persuade users into clicking through onto your site. For example, to promote your business on Google you can use lick here for more information about’. Alternatively, you could include a link to your website so that viewers know exactly where they are going when they click through. This can be achieved by using ake me to my page’.
There are many different ways to optimise the efficiency of your Adwords campaign. You can do this by promoting your ads on social media websites and by following other methods such as email marketing. One way to expand your reach is through a website where people can sign up for free and follow only those advertisers that they want to see their adverts for. Although, in order for this practice to be beneficial you will need either a lot of traffic or groundswell. This is an excellent way to generate leads, however, many people cite that the returns from this method are not as impressive as other methods.
Another way of improving your PPC management campaign is by using rich snippets. This is an additional section on your website which contains more detailed information about you and therefore helps users to understand who you are and what you offer.
The final way to optimise is to use Google Analytics. This allows you to monitor results and determine the best time of day, time of year, day of week etc. to promote your website or business consistently over a period of time.